Specialist Foster Carer Recruitment & Growth
Fostering agencies across the UK face two persistent challenges:
1
High placement demand with a critical shortage of carers.
2
Increased difficulty in identifying and engaging prospective foster families.
Sector Experience
I’m Viv Doolan. With 15 years sector experience as an IRO and SSW, I have seen the real-world impact of the foster carer shortage: poor matching, out-of-area placements, and children uprooted from everything they know. My mission is to fix this - one enquiry at a time.
To date, I have delivered 35,000+ fostering enquiries across the UK, from startups to national providers. I don’t just generate enquiries; I combine clinical sector experience with sales, marketing, and business expertise to support your agency's wider growth. My support is bespoke, based on you service needs.
I support services with :
Growth Strategy: We can target exactly where you wish to develop a carer base.
Conversion: Support to turn enquiries into approved foster carers.
Retention: Independent feedback and stability audits for carers and staff.
Specialist Staffing: Deep sector knowledge builds high integrity, culture matched teams.
Why This Works
Mainstream marketing agencies rarely have direct experience with foster carers. Without this insight, budgets are often wasted on ineffective, "broad-stroke" targeting.
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Our model allows you to bring in senior-level expertise on a fractional basis. This ensures your budget is spent where it is needed most: on direct support to families, rather than on heavy internal marketing salaries.
Having worked with carers through the entire lifecycle - from enquiry to Form F assessment and the post-approval journey - I have a deep understanding of the foster carer "avatar." I know what motivates them, why they choose this path, and exactly how to communicate to elicit that first enquiry.
Retention Services
Once your carer group grows, stability is all important.
We achieve this through:​
Anonymous Carer Feedback:
Accessing honest insights that internal statutory channels often miss.​
High-Integrity Exit Interviews:
Independent analysis to identify trends and prevent future loss.
Monitoring & Reporting:
Data-driven insights to support your next Ofsted inspection.
Mediation Support: Specialist conflict resolution to maintain placement stability.
Specialist Staffing: Growing with Integrity
As your enquiry volume grows, so does your need for a robust team. Recruitment agencies know the ‘buzzwords’ for the fostering sector, but they do not understand the lived experiences and nuances of the internal workings of a fostering team.
This all-important deep sector experience allows us to dig much deeper in the recruitment phase, ensuring the best matched staff for your service.
Discuss Your Growth Needs
If your service needs more foster carers—and the right staff to support them—we are here to help you scale with integrity.