Fostering Recruitment & Retention
Specialist Foster Carer Recruitment & Growth
Fostering agencies across the UK face two persistent challenges:
1
High placement demand with a critical shortage of carers.
2
Increased difficulty in identifying and engaging prospective foster families.
I have delivered over 35,000 fostering enquiries to services across the UK, ranging from startups to the largest national providers.
Sector Experience
My name is Viv Doolan. Drawing on 15 years of fostering sector experience as an IRO and SSW, I have developed further expertise in sales, marketing, and high converting recruitment systems specifically for the fostering sector
Why This Works
Mainstream marketing agencies rarely have direct experience with foster carers. Without this insight, budgets are often wasted on ineffective, "broad-stroke" targeting.
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Our model allows you to bring in senior-level expertise on a fractional basis. This ensures your budget is spent where it is needed most: on direct support to families, rather than on heavy internal marketing salaries.
Having worked with carers through the entire lifecycle - from enquiry to Form F assessment and the post-approval journey - I have a deep understanding of the foster carer "avatar." I know what motivates them, why they choose this path, and exactly how to communicate to elicit that first enquiry.
Retention Services
Once your carer group grows, stability is all important.
We achieve this through:​
Anonymous Carer Feedback:
Accessing honest insights that internal statutory channels often miss.​
High-Integrity Exit Interviews:
Independent analysis to identify trends and prevent future loss.
Monitoring & Reporting:
Data-driven insights to support your next Ofsted inspection.
Mediation Support: Specialist conflict resolution to maintain placement stability.
Specialist Staffing: Growing with Integrity
As your enquiry volume grows, so does your need for a robust team. Recruitment agencies know the ‘buzzwords’ for the fostering sector, but they do not understand the lived experiences and nuances of the internal workings of a fostering team.
This all-important deep sector experience allows us to dig much deeper in the recruitment phase, ensuring the best matched staff for your service.
Discuss Your Growth Needs
If your service needs more foster carers—and the right staff to support them—we are here to help you scale with integrity.